Work
Highlights

Living at the intersection between publishers and brands, content and product.

Red Bull Media House

A MEDIA TRANSFORMATION STORY. Global Head of .Com | The transition from a branded content powerhouse to becoming a credible publisher. Digital channels from communication tools to audience magnets. FOCUS. Brand building | Owned media | Content strategy | Audience development | Channel management

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Venture capital

BRANDING AND MESSAGING Head communications and identity | Meaningful brand building from scratch. Messaging, identity, content to decode complex industries, challenge founders and unleash their innovation power. FOCUS. Brand building | Brand identity | Strategic messaging | Communication strategy

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Lastminute.com

ALIGN AND RELAUNCH. Brand Content Director | Branding and content. From travel deals seller to lifestyle brand. From digital passers-by to a real audience. FOCUS. Brand governance | Content operations | Content technology

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Media industry

Head of Digital at DEAGOSTINI. Digital transformation of a century-old publisher. Product and business development. Digital newsroom and content factory lead. Corporate mindset change. | Digital product manager and strategist at MEDIASET. Content strategist | New products, systems, workflows. Reinventing digital news and enhancing the viewer experience. Omnichannel since 2001. FOCUS. Product management | Business development | Content strategy | Content operations | Content technology

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